Authority_October_2020

October 2020 - The Authority 49 Advertise in The Authority and be seen 36,000 times this year! Did you know:  The Authority is the only magazine in Pennsylvania targeted to municipal authorities with a readership that includes managers, board members, legislators and industry professionals.  More than 36,000 copies of The Authority are distributed annually.  An enhanced advertiser page on our website provides a direct link to your company’s website! Print Ads:  Engage people - they slow down and read not only the news, but the ads as well, when they have a magazine in their hands.  Result in a longer attention span for readers due to fewer distractions.  Are considered simple, personal and trustworthy. Statistics show that 82% of internet users in the U.S. trust print advertising more than digital marketing, according to the research institute Marketing Sherpa.  Can include QR (quick response) codes to bridge the gap between print and electronic advertising. QR codes provide a direct link to your company’s website or landing page when the consumer scans the code with their phone or other mobile device. i-Phones scan by pointing the camera at the code; other phones may require a free downloadable QR code reader. Try it here: